Marketing Tactics to Grow Your Hairdressing Business 

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Marketing Tactics to Grow Your Hairdressing Business 

Whether you’re an independent hairdresser trying to reach more customers or own a salon and are looking to grow your brand, marketing on social media should be your new go-to strategy. 

When it comes to the cosmetology market these days, people want to see what’s in store if they choose to patronize your business. They want true to life examples of what you can offer so they can decide if it reflects the look they want to achieve. The quickest and most effective way to get the proverbial word out is through social media. Users are constantly scrolling through apps like Facebook, Twitter, and Instagram. If you can build a significant presence and following on any of these platforms, you can realize countless benefits for your business. 

But then, achieving fame on social media is no simple task. If it were easy, everyone would be Internet famous. How do you attain the marketing status that will help your business succeed? 

Quality Content 

Visuals will be crucial when it comes to engaging content. You’ll be hard-pressed to find someone that will read through a lengthy blog post about your hairdressing business without eye-popping graphics to support your cause, no matter how riveting the text is. When you post professional-looking pictures of your clients after they get their hair styled, people will immediately be able to ascertain the skills that you bring to the table. If you’re comfortable filming the process and can make time-efficient cuts as you edit to make the process look more appealing, that would be another popular technique to draw in potential customers. 

This may be the time to jazz up your equipment. For instance, Scissor Tech UK not only offers high-quality professional shears, but they are available in a variety of colors. Many people can get hooked just by seeing the unique tools you use.  

Relevant Hashtags 

Algorithms in specific social media sites reward you for using hashtags. Platforms like Instagram allow users to follow specific hashtags. Using this symbol won’t only help to pinpoint the audience you want to reach, but it can also generate additional buzz around your business. Hashtags have been shown to create more interaction and engagement, even extending the life of your tweets. 

While you want to saturate the market, be sure every hashtag you use is relevant. There’s no point in adding unnecessary hashtags that will put your business in front of viewership that doesn’t care to see hair-related content. Take this chance to use phrases directly related to hairdressing, whether it’s hair dye, the type of hairstyle, or even hairstyling instruments. 

Multiple Platforms 

While Instagram may be great for one segment of your marketing plan, Facebook may be more appropriate for another. Leverage the strengths of each platform to highlight the various components of your business to get the best coverage. Potential customers can hear about you and your business in a variety of ways. All the extra effort to establish a strong and consistent presence on multiple platforms may seem tedious at first. However, once your audience materializes and expands, your faith in social media will be worth it. It’s important to use physical digital marketing to tie all your social streams together, you can do this by sharing your social media feeds using digital screens for salons to encourage customers onto your online platforms.