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How Digital Asset Management software can transform your company, instantly
As a senior member of staff, it’s natural to want to propel your business forward. But did you know that the success of the business could be majorly influenced by the introduction of DAM software? It’s true! More organizations than ever before are investing in Digital Asset Management software as a way to bring their teams together and streamline their digital files. Check out bynder.com for the latest versions of DAM tools. Read on for how Digital Asset Management software can transform your workload and processes, instantly.
Brand management is always a priority
As a company that’s going from strength to strength, there’s nothing more important than the maintenance and preservation of your brand identity. A strong brand image creates brand recognition with your chosen demographic, which means you’re likely to build your customer base faster and ultimately succeed. Digital Asset Management places your brand preservation as a top priority. As the centralization of all your digital assets means that your current logo, color palettes and most recent marketing materials are always published. Even the smallest inconsistency in your brand could raise questions about the validity of your output, so investing in DAM software is a must.
Asset rights are preserved
By protecting the rights of your assets, they won’t ever be used without your permission or published without consent. Protecting your company from potential lawsuits, or sensitive information or data being shared. DAM software provides asset control features only granting certain users access to your most sensitive digital assets, something which a regular cloud storage system can’t provide.
No more duplicates!
There’s nothing more frustrated than a creative or marketing team who can’t differentiate between two versions of your current logo – only to find that they’re in fact, the same. Duplicate files clog up your systems and disrupt your workflow, creating all kinds of issues further down your production line. DAM management tools mean that duplicates are a thing of the past and instantly highlight – thanks to metadata facilities – any duplicate files.
Usage clarity
Without DAM, you have no idea who is using your files and what for, leaving a non-existent trail and no knowledge of where your files are being utilized. This can be a nightmare as far as digital security is concerned. In addition, DAM creates regular reports based on how often your photos, videos and other files are being engaged with. Creating even more data for you to apply to your next marketing campaign.
Backups are guaranteed
Data loss and cybercrime are a constant threat for organizations big or small. And while you may have an online security system, DAM software can complement what you already have in place by protecting your digital assets from accidental deletion, human error and of course a cyber attack. Backups and multiple copies of your data will give you total peace of mind.
Sharing files has never been simpler
When all your digital assets are in one place, everyone in your team enjoys the benefit of a fully centralized digital file system. So, whether they’re working from home, across the hall or on the other side of the world, files can be easily accessed by those who need them, they’re easily located and teams across your company can share a fully functional and streamlined working environment.
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